Piglet's Blog

if you've got the inclination, I have got the crime

Friday, January 30, 2004

SuperBowl

I'll never get it. But what the Superbowl is to America (and Madscot's husband) is what... erm... what the World Championship football (soccer, for the heathens) might be for us if Belgium was in the final. Or probably even more than that.
Apparently companies pay billions of dollars for some seconds of commercial time in the match and a Belgian company got 30 seconds for free for an (rather good I thought) ad for hiv-prevention. No snogging men or women in it (I don't think two blokes at it would go down well with the Superbowl public... i can see Madscot's OH muttering "oh bloody hell, it's everywhere, this slash thing!") but very well designed.
I thought.
But what do I know.
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